Morocco Prepares Africa’s Digital Leap at GITEX AFRICA 2025 in Marrakech

GITEX AFRICA Morocco 2025: A Pivotal Display of African Innovation – Boosting Investor Interest for the Continent’s Digital Ecosystem

Rabat, Morocco – 9 April 2025: Morocco will once again play a pivotal role in shaping Africa’s digital landscape. As the country continues to develop as a tech-driven hub, it has become a regional reference for the continent’s recognition as a global force in technology – with innovation and AI at its core.

This was the message delivered by a panel of speakers during the GITEX AFRICA Morocco press conference in Rabat, ahead of the continent’s largest tech and startup event, opening in Marrakech from 14-16 April 2025.

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A Vision for Africa’s Digital Future

Held under the high patronage of His Majesty King Mohammed VI, the event is powered by the Kingdom’s Ministry of Digital Transition and Administration Reform, in partnership with the Digital Development Agency (ADD). It is organised by KAOUN International – the overseas event agency of Dubai World Trade Centre (DWTC) and the global organiser of GITEX events.

Ministerial Perspectives on Morocco’s Digital Leadership

Mrs. Amal El Fallah Seghrouchni, Minister of Digital Transition and Administration Reform, Government of Morocco, stated:
“Morocco’s choice to host this major continental event, which is an annual showcase allowing the world to discover Africa’s digital and technological talents and potential, is the result of rigorous and sustained work aimed at making our country a regional digital hub. It is also part of the implementation of the High Royal Guidelines of His Majesty King Mohammed VI, who called for the training of qualified skills in digital fields, the anchoring of a culture of responsible digitalisation, and the development of cutting-edge technological infrastructures.”
Mr. Mohammed Drissi Melyani, Director General of the Digital Development Agency, added:
“GITEX Africa Morocco has become a major annual milestone on the global tech agenda and a defining moment in the continent’s digital transformation. It blends innovation, investment, research, and institutional collaboration, making it more than just a technology exhibition. It reflects the vision of a continent that no longer settles for consuming technology but is determined to create it.”
Trixie LohMirmand, CEO of KAOUN International, emphasized:
“This third edition of GITEX AFRICA Morocco shall usher African economies into the epoch of AI evolution. Great opportunities for businesses and societies ensue, but first with the collective commitment to develop capacity for the transition. GITEX AFRICA will converge global ecosystem experts and enablers in Morocco to empower stakeholders.”

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Morocco Sets the Stage for Africa’s Digital Future Ahead of Continental Launchpad Event for Innovation, Ai and Digital Leadership in Marrakech

Unprecedented Global Participation

GITEX AFRICA Morocco 2025 is set to welcome:

45,000+ visitors and participants from 130+ countries
1,450+ exhibitors, including new African participants from Gabon, Niger, and Zambia, as well as delegations from Europe and Asia (Belgium, Switzerland, Uzbekistan)

Fuelling Africa’s Startup Ecosystem

With African startup funding rebounding to pre-pandemic levels (exceeding $2 billion), international investors are turning their attention to the continent. Key highlights include:

The European Innovation Council (EIC) – Europe’s largest deep-tech investor – participating in conferences and workshops
The International Finance Corporation (IFC) hosting 10 standout African startups under its SheWins Africa programme
350+ investors from 35 countries (representing over $200 billion in assets under management) scouting for Africa’s next big idea

Startup Showcase & Competitions

Supernova Challenge: Africa’s largest early-stage startup competition
Morocco 200: A platform to boost the globalisation of Moroccan startups
Wave Mobile Money (Africa’s billion-dollar startup) featuring in an onstage interview