Over 75 million people use Alexa digital assistance, but Amazon considered this company a complete failure due to its lack of profitability and drain on company resources.
Alexa Plus
Amazon has devised a plan to save it with AI and charge users for the new service, dubbed “Alexa Plus,” which will go live on June 30.
Unfortunately, Amazon is testing the underlying technology, a secret new version called “Remarkable Alexa,” with 15,000 customers and is encountering problems.
With reports claiming that the “Remarkable Alexa” is excellent at conversing but terrible at doing anything else. Amazon did not immediately respond to a request for comment.
This initiative necessitates a significant shift in Amazon’s strategy and technology, which has sparked discontent among long-time Alexa employees who are unwilling to abandon the original technology stack.
Critics question the project’s success, expressing concerns about convincing users to pay an additional fee for a smart speaker.
AI Hype Cycle
This endeavour responds to the growing pressure to make advances in the AI industry, as competitors such as Google, Apple, and Amazon have spent billions of dollars on smart assistants with no significant returns.
The tech industry is revisiting digital assistants as a way for consumers to interact with next-generation AI, with Amazon and Apple attempting to catch up after Google, Microsoft, and OpenAI dominated the AI hype cycle.
If successful, the plan to integrate AI into digital assistants could address major issues, but failure could push Alexa closer to obsolescence.
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