GITEX 2020 not only hosted multiple talented men but also had an army of impressive ladies that were representing their brands with pride. Such was the CEO of Digital Transformation, Ms. Dena Faris. When asked about how she found the 20th GITEX 2020, she answered: ‘Despite of the challenging pandemic due to the Covid situation, we were able to promote many products. We are showcasing our services today at GITEX 2020. There are a lot of participants.’
In terms of safety, she told us that: ‘Most of the government entities are present, showcasing how they are able to sustain safety throughout the event. They are making sure the businesses go on without any interruptions. It is sort of challenging for us to maintain levels of service without bringing any change in quality of performance’.
When asked about her work, she explained to us that her company leads the digital transformation processes at the Emirates of Ajman. Her team has a digital transformation plan where there a series of challenging aspirations and objectives that need to be achieved. They are leading this role across all government entities in the UAE.
They are also proud to launch their first MVP for Artificial Intelligence (AI). This will help them to assess the emotions of their customers. It will also help in measuring customer satisfaction regarding the digital services provided by the government.
Visit Dubai’s official digital portal to see their work.
Read our other interactions with the government of Ajman.
