Tamasha is pleased to announce the launch of a variety of Live Sports offerings, with the goal of creating a truly Pakistani video platform for Pakistanis and supporting the local content economy.
Tamasha, a relatively new video streaming platform, debuted in Pakistan six months ago, featuring an Android and iOS app as well as a website. Its content portfolio includes the country’s largest bouquet of live news, entertainment, and regional TV channels, as well as on-demand access to the latest Pakistani blockbusters; vintage hit dramas, and regional programming.
Tamasha will now stream live Cricket, Football, Tennis, and Wrestling games throughout the year via its digital relationship with Pakistan’s top Sports TV station, Ten Sports, to further extend its portfolio and give wholesome entertainment to internet users in Pakistan.
“Video streaming use cases are heating up in Pakistan with a great shift in how users enjoy entertainment as digital consumption rises to all-time highs over the last two years,” says Aamer Ejaz, Chief Digital Officer – Jazz PMCL.
“While bigger cricketing events still draw viewing behaviors on large screens such as TV, sports enthusiasts in Pakistan, owing to increasing internet and smartphone penetration, aren’t limiting their big-game viewing to a couple of hours of live play. They want to watch what they want, when they want, and how they want, especially when it comes to sports,” he says.
“Our goal has always been to maximize our broadcast coverage ensuring that the Pakistani population always has access to quality live sporting events,” says Aly Rana, Ten Sports Pakistan’s Chief Operating Officer.
To read our blog on “Livestreaming: A new marketing strategy in sports” click here.
