Since the pandemic, the digitalization of sports has greatly evolved. With a lot more platforms investing in livestreaming licenses, it’s being fueled by the crossover of sports events over different online channels.
It’s clear that various sports sponsors and targeted marketing in stadiums and gaming venues around the world benefit certain companies greatly.
But what about the growing importance of the digital world? How can brands that don’t have a lot of money to spend on stadium advertising participate in these events?
With the rise of digital media, advertising options have never been more available. Digital media generates a wide range of viewership from various demographics, and marketers who build their campaigns around sporting events have taken use of it to stay relevant and top of mind.
In Pakistan, the sportsmen’ cult-like fan base encourages modern marketers to focus their branding and advertising efforts more than ever on cricket. Some of Pakistan’s most well-known cricketers compete in Pakistan Super League, the country’s most popular sporting event (PSL).
From October to November 2021, Daraz partnered to broadcast the ICC T20 World Cup online for the first time on their platform. By the end of the competition, the e-Commerce platform had doubled its monthly active users and had received over 400 million views.
Daraz went for the HBL PSL rights after receiving a good response from the World Cup Partnership, and the e-Commerce platform won the bid for the 7th and 8th seasons of Pakistan’s premier cricketing league.
To read our blog on “Three foreign players tested positive for COVID-19 ahead of PSL League”, click here.
