Lahore, March 14, 2025 – Rabel Sadozai, Director of Marketing and Sales at Fatima Fertilizer, was recently awarded the esteemed ‘Punjab Ki Beti’ Award in the Agriculture Category. The award was presented by Senior Minister Marriyum Aurangzeb on behalf of the Women Development Department and Government of Punjab. The ceremony took place at the CM House in Lahore as part of International Women’s Day celebrations.
The ‘Punjab Ki Beti’ Award recognizes Pakistani women who have demonstrated excellence and made transformative contributions in their respective fields. The event was attended by government officials, female industry leaders, and prominent figures dedicated to advancing women’s empowerment in Pakistan.
A Trailblazer in Agricultural Innovation
As Director of Sales & Marketing at Fatima Fertilizer, Rabel Sadozai has played a pivotal role in solidifying the company’s reputation as a leader in agricultural innovation. Managing a sales portfolio of approximately $1 billion, she oversees multiple departments, including Sales, Brand Management, Trade Marketing, Distribution and Logistics, Business Planning, Farmer Engagement, and Specialty Business. Leading a team of over 200 professionals across Pakistan, Rabel has driven sustained growth and market leadership for the organization.
A Testament to Women’s Resilience and Potential
Upon receiving the award, Rabel Sadozai expressed her gratitude, stating, “This award is not just a recognition of my professional journey but a testament to the resilience and potential of Pakistani women. At Fatima Fertilizer, we strongly believe in empowering women, especially in rural communities, through initiatives that foster financial independence and skill development.”
Her recognition also highlights Fatima Fertilizer’s commitment to promoting gender inclusivity in agriculture. The company’s Mitti Ki Beti campaign, launched on International Women’s Day, celebrates the resilience and strength of women in the agricultural value chain. The campaign honors women excelling in non-traditional roles, such as carriage contractors and warehouse in-charges, breaking barriers and redefining women’s roles in technical and administrative sectors.
Pioneering Initiatives for Sustainable Agriculture
Under Rabel’s leadership, Fatima Fertilizer has achieved significant milestones in promoting sustainable agriculture and gender inclusivity. The company, in partnership with UNDP, became the first in Pakistan to adopt the United Nations Sustainable Development Goals (SDGs) Impact Framework, committing to 15 UN SDGs.
Additionally, Fatima Fertilizer pioneered the concept of Salam Kissan, introducing Pakistan’s first-ever Kissan Day, celebrated annually on December 18th. This initiative, officially recognized by the Federal Government, honors the contributions of farmers and amplifies their voices on a national platform.
Empowering Women Through Skill Development
Fatima Fertilizer’s Sarsabz Tabeer program has empowered over 2,000 women across Pakistan by providing training in farm food processing. Conducted by USAID-certified trainers, the initiative equips women with essential skills to achieve financial independence while reducing food wastage.
The company also launched Sarsabz Kahani, a dedicated web series platform that highlights real-life inspirational stories of farmers and rural communities. This initiative promotes sustainable agriculture and preserves Pakistan’s rich agrarian heritage.
A Vision for a Stronger Agricultural Future
Through these transformative initiatives, Fatima Fertilizer remains committed to strengthening national food security by empowering farmers, promoting sustainable agriculture, and fostering a more inclusive and resilient industry. These efforts aim to ensure a stronger, more secure future for Pakistan’s agriculture sector, supporting both current and future generations.
