Mercedes-Benz (MBGn.DE)’s CEO told German magazine that the world’s largest auto market, China, will be central to its next electric vehicle (EV) campaign, which will begin in 2025.
Mercedes-Benz EV campaign
“To do so, we must master electric propulsion as well as digitalisation.” “Our customers expect it,” Ola Kaellenius was quoted as saying.
According to a strategy outlined by the German luxury automaker in 2021, all new Mercedes-Benz vehicle platforms will only produce EVs beginning in 2025.
According to Automobilwoche, the models based on the upcoming MB that the company plans to launch in China.
The EA platform was being reviewed in order to better meet the needs of local customers, with a focus on space and digital content.
China remains the most important market for German automakers, but local brands will control the Chinese EV market with an 81% share in 2022, according to Counterpoint Research.
China also has a significant stake in Mercedes-Benz, with Beijing Automotive Group Co Ltd (1958.HK) and Geely (GEELY.UL) Chairman Li Shufu as the top two shareholders.
Simultaneously, Berlin is attempting to reduce its exposure to China’s economy as part of ongoing efforts to derisk the German economy, which have intensified since Russia’s invasion of Ukraine exposed Germany’s reliance on a single dominant gas supplier.
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