ISLAMABAD – March 20, 2025: Jazz is spearheading Pakistan’s digital transformation, accelerating its evolution into a digital-first ServiceCo while driving financial inclusion and widespread digital adoption. With a record investment of PKR 53.9 billion in 2024 a 46.2% year-on-year (YoY) increase, Jazz is redefining how Pakistanis connect, transact, and engage in an increasingly digital economy.
Strong Financial Performance and Digital Growth
In the fourth quarter of 2024 (4Q24), Jazz achieved a 16.6% YoY revenue growth, fueled by a 53.1% surge in digital revenues. This growth reflects the robust performance of its fintech, entertainment, and enterprise solutions. The DO1440 strategy continues to gain momentum, with 4G users increasing by 15.3% YoY to 50.6 million, 4G penetration reaching 70.7%, and multiplay customers growing by 24.6% YoY. These milestones underscore Jazz’s expanding digital ecosystem.
Building a Cashless, Digital-First Economy
JazzCash remains a cornerstone of Pakistan’s financial inclusion journey, enabling 19.7 million active users, facilitating over 143,000 digital loans daily, and processing PKR 2.8 trillion in transactions—a 63.3% YoY increase. With a network of 350,000+ merchants and 122,000 agents, JazzCash is making cashless transactions the norm across the country.
Aamir Ibrahim, CEO of Jazz, stated, “Jazz is shaping Pakistan’s digital future as a ServiceCo, moving beyond connectivity to drive financial inclusion, cloud solutions, and AI-powered services. With JazzCash, Tamasha, Garaj, SIMOSA, and FikrFree, we are building a Connected, Cashless, and Customer-Centric ecosystem—humbly empowering over 100 million people every month with seamless digital solutions.”
ServiceCo in Action: Expanding Beyond Telecom
Jazz’s digital ecosystem is delivering transformative impact across various industries:
- Tamasha: Pakistan’s leading streaming platform, Tamasha, recorded 17.1 million monthly active users (MAUs) in 2024. It streamed over 250 days of cricket, including the ICC World Cup and Pakistan Super League (PSL), and expanded its coverage to include the English Premier League (EPL) and the Paris Olympics.
- SIMOSA: Jazz’s AI-powered lifestyle platform grew by 30% YoY to 19.0 million MAUs, solidifying its position as a market leader in digital personal care.
- FikrFree: The first AI-driven insurance and healthcare marketplace, FikrFree, gained 1.4 million users and sold 790,000 policies since its launch.
- Garaj: Jazz’s cloud platform experienced 74% business growth in 2024, now serving 500+ enterprises with secure, localized cloud solutions.
Investing in the Future of Digital Pakistan
Jazz’s PKR 53.9 billion investment in 2024 focused on 4G expansion, digital innovation, and AI-driven solutions, reaffirming its commitment to bridging the digital divide. The strategic infrastructure partnership with Engro Corporation further strengthens Jazz’s asset-light, ServiceCo model, ensuring sustainable and scalable digital growth.
As Pakistan’s largest digital operator, Jazz remains dedicated to driving financial inclusion, advancing a cashless economy, and enabling businesses and individuals to thrive in a fully digital future.
