Muhammad Fashi (Director Global Sales & Channel Partnerships) a digital B2B expert, gave interview to TechX Pakistan at GITEX 2021 and told us about what actually Blink is and what the purpose to create the company is. How and when they start the company with a tremendous idea to digitalize the market. Let’s take a look.
“Since the company’s inception in 2020, Blink’s disruptive drive has empowered conventional restaurants and retailers to go digital and grow exponentially. In less than a year, Blink has digitized over 100 brick-and-mortar businesses in the MENAP region, enabling them for direct online ordering, instant deliveries, and customer engagement. It is a Singapore based company.”
In addition, Blink’s growing B2B clientele includes well-known restaurants, supermarkets, food & beverage brands, and other retailers such as IHOP UAE, Tanmiah, City Flower Retail, Il Forno, AcaiXpress, Baskin Robbins Pakistan, Nando’s Pakistan, and Burger King Pakistan.
Furthermore, he stated that, “We at Blink understand that every retailer requires quick commerce; therefore we’ve shifted our focus from online ordering for restaurants and consumer retail to all-in-one quick commerce enabling and engagement for every business.”
He also stated that, “Blink is a comprehensive online ordering and fleet management system with your own branded website and mobile applications for customers coupled with analytics and customer engagement tools.”
Moreover, the GITEX 2021 served as a watershed moment for Blink in terms of expanding its regional network of consumers, investors, talent, and integration partners, as well as scaling to new markets.
Over 100 countries showcased technological solutions across 26 show categories, with 350 hours of conferences, workshops, and training sessions scheduled for participants and visitors. From GITEX Future Stars, AI Everything, Fintech Surge, Future Blockchain Summit, Marketing Mania, and inventive startups, the event aimed to bring together some of the region’s most revolutionary minds.
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