Brand Directory, one of the internet’s largest directories for brand valuation, research, and market analysis, recently published its most recent assessment on the most valuable brand of 2022.
According to the research firm, Apple is the most valuable brand in the world, with a brand value of $355.1 billion. It’s worth noting that the brand value displayed above is based on a calculation by Brand Directory and is not indicative of Apple’s real market capitalization.
The top ten most valuable brands, according to the market research organization, are as follows:
- ICBC (Industrial and Commercial Bank of China)
Apple’s brand worth climbed by 35% year over year, making it the greatest valuation the company has ever recorded for any brand. The Cupertino behemoth is the first firm to surpass a market capitalization of $3 trillion.
According to the article, iPhones still account for about half of Apple’s total sales, but the firm has recently focused more on its other devices, including a new generation of iPads, an upgrade of the iMac, the introduction of AirTags, and more. Apple TV has also played a significant role in the company’s growth.
In the second half of 2022, Apple’s brand value is predicted to rise even more, but it will face stiff competition from its competitors.
To read our blog on “Apple to launch a cheap iPhone along with a new iPad Air,” click here.