Pak Suzuki Motor Company, a major player in the automobile industry, has suffered a significant setback as its Suzuki Alto sales fell by an unprecedented 79 percent between January and July 2023.
Pak Suzuki Motor Company
According to industry data, only 9,205 Suzuki Alto units were sold in the first seven months of this calendar year. This is a significant decrease from the robust 43,428 units sold during the same period last year.
Month’s sale of 1,913 units
According to a recent study conducted by Arif Habib Research, sales of the Suzuki Alto fell to just 1,440 units in the current month,
25% decrease
a 25% decrease from the previous month’s sale of 1,913 units. Several factors are thought to have contributed to the downward trend in car sales.
Import restrictions
The persistent scarcity of imported raw materials, caused by prior import restrictions imposed by regulatory authorities, has severely hampered production capacity.
Rising tide of inflation
Furthermore, the rising tide of inflation has dampened consumer demand for automobiles. The current high interest rate of 23%
It has also exacerbated the situation, creating barriers for potential buyers looking for Suzuki Alto financing options.
The automotive landscape in Pakistan at a crossroads, with Pak Suzuki attempting to navigate these challenges while regaining market momentum.
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