In a statement, the company said that its catalog includes over 70 million tracks of local and international music. Claudius Boller, the Managing Direct for Spotify Middle East & Africa is leading the team of music and audio experts, for the newly launched South Asian markets; including Pakistan.
The newly launched service is available for free through iOS and Android apps. Users have the option to upgrade to Spotify Premium to have ad-free access and other features. Including the ability to download music and skip unlimited songs. Users can upgrade to Premium for the ultimate Spotify experience with as low as Rs299 per month. It comes to Pakistan with an unrivaled mix of features and the freedom to play across a wide range of devices and app integrations. Music fans will also enjoy Spotify’s personalized music recommendations. That will help them to enjoy, discover and share new music from both local and international artists.
“We are incredibly excited about the opportunity to bring together creators and listeners around the world,” says Alex Norström, Chief Freemium Business Officer of Spotify.
“As we have expanded our international reach over the years, we have connected over 8 million artists with listeners across nearly every continent; putting firmly at the heart of the global audio economy.”
Unique music recommendation and discovery features
When a new user joins, they are guided through a ‘Taste Onboarding’ process, which helps Spotify quickly customize recommendations to their music tastes. The app already features different playlists made for Pakistan including, Hot Hits Pakistan, Pakistani Rock Hits, Pakistani Indie 101, Drama OSTs, Loadshedding Longing, and more.
What else is Spotify offering?
The high audio quality for Premium users is up to 320 kbps. Over the coming days, listeners in more countries across Asia, Africa, the Caribbean, Europe, and Latin America will have instant access to a world of audio, and the most talented creators will be empowered to turn their passion into a profession. The Spotify app is available to download for free or with an upgrade to Spotify Premium.
To enjoy music the way you want it, download the Spotify app today via the Android or iOS app store.