Google shared three key ways to improve SEO and user experience with internal links. Their “SEO Made Easy” videos explain how.
First, Google suggests linking important pages to other pages on your site. This helps users find more content and improves their experience.
Next, Google says links should fit naturally in the content. They should guide users to related information. This makes the content better and keeps users on your site longer.
Finally, Google advises using simple, clear anchor text. This text should show what the linked content is about.
Using internal links well can boost SEO and user experience. These links can improve search engine rankings and keep users engaged. Internal links highlight important content and make it easy to find for users and search engines.
Google’s internal linking tips can improve site rankings. They help search engines understand how pages connect. This keeps users on your site longer by providing useful information.
Martin Splitt’s Key Focus Areas for SEO Internal Links
Martin Splitt from Google talks about three focus areas for internal links: User Navigation, Search Engine Crawling, and HTML Best Practices. He says good internal links improve user experience and site performance.
User Navigation means guiding users to important content. A good navigation system, like menus and search bars, helps a lot.
Search Engine Crawling is about search engines using internal links to understand your site’s structure and content. This helps them show your site in search results.
HTML Best Practices mean using the right HTML tags for links. Splitt suggests using “nofollow” tags for less important pages. He warns against using too many internal links and stresses logical connections.
Splitt also talks about the technical side of linking. He advises against non-standard elements. He says to understand both how links look and how they work. Use the right HTML tags for effective links. Focus on basics for good links.
Google’s tips can help you make the most of internal links. Use them to boost SEO, improve user experience, and enhance your site’s performance.
To read our blog on “Google got away of SEO spam and AI clickbait links,” click here.
