You can have your website appear at the top of a search engine results page (SERP) if you work hard on your search engine optimization.
- What exactly is SEO?
SEO (search engine optimization) is the process of increasing free, organic traffic to your website by improving your ranking and visibility on search engines like Google. For specific inquiries that you’ve optimised, your content is more likely to appear near the top of the SERP. Now that you know what SEO is, let’s go over why it’s so important.
- What is the significance of SEO?
When you optimize your WordPress website and content, you increase your chances of reaching people who are actively looking for information about services and products like yours. This is done naturally, which means you are not paying Google or other search engines to have your content appear at the top of the search results page.
Creating organic, ranking content is also advantageous because your website and information will appear more reliable and trustworthy to visitors.
Anyone who owns a business and has a website should consider improving their SEO because it is a simple and effective way to increase traffic and visibility, as well as the number of leads, conversions, and other metrics.
Some ways to Enhance SEO
The following guide will show you 12 ways to drastically improve the SEO of your WordPress website, increase organic traffic, and increase your authority on search engines so you can get more visitors and customers.
- Examine Your WordPress Visibility Options:
Check your WordPress visibility settings. There is a setting in the software that allows you to hide your website from search engines. This is useful if you are constructing or rebuilding your website and do not want visitors to see your work in progress. The feature can be found in the “Settings” and “Reading” sections of your WordPress dashboard.
- Modify Your Permalinks:
A permalink is a permanent URL or link on your website to a specific post, page, or blog. Permalinks state clearly what your post, page, or blog is (in the URL itself) so visitors know what they are clicking on.
Change your permalinks to improve not only user experience, but also SEO — search engines read permalinks to determine whether or not your website has answers to specific search queries.
To update your permalinks to include a more accurate description of your content, go to your WordPress dashboard and select “Settings” followed by “Permalinks.”
When you’re finished, click “Save Changes.”
- Make use of tags and categories:
Tags and categories allow you to categories your website’s pages and blog posts into specific and broad groups. This improves your SEO because it allows search engines to understand the structure of your website as well as the content it contains.
Tags are similar to keywords in that they can be used to describe the content of a specific page or post. Consider your gluten-free cafe’s website. The tags on one of your pages may include “muffins,” “tea,” or “cookies.” Go to your WordPress dashboard and click “Posts” and “Tags” to add a new tag or view your existing tags.
Categories are how you categorize your posts and pages. In the case of the gluten-free cafe, your categories could be “gluten-free,” “cafe,” and “allergy.”
To make a category, navigate to your WordPress “Settings” and select “Writing.” You’ll see a list of your current categories as well as a “Add New Category” button here.
- Select an SEO Plugin:
WordPress plugins improve the functionality of your website by introducing new features not included with the software. There are thousands of plugins available, many of which can assist you in improving your SEO.
If you are unsure which plugin to use on your site, you can search the WordPress plugin library for options that meet your requirements.
SEO plugins such as Yoast SEO, All in One SEO Pack, and SmartCrawl Pro provide features that assist you in creating XML sitemaps, implementing tags and categories, optimizing your titles and content with key phrases and keywords, controlling your site’s breadcrumbs, and utilizing Google Analytics support.
- Connect Your Website Internally:
To improve your SEO, you must increase the authority of your website. The number of internal links to your pages, posts, blogs, and other content is one of the primary ways search engines determine your site authority.
To link to other content, highlight the words on your page where you want the link to appear, click the link button in the WordPress toolbar, and copy and paste the URL. When you do this, your linked words will turn blue and include the URL you want to redirect your visitors to.
- Image Optimization:
Almost everything on your WordPress website, including images, can be optimized. Use Image-Alt-Text to optimize images. Search engines read Image-Alt-Text descriptions of your images to rank your site and determine whether or not your images contain the information that users are looking for.
An SEO plugin, such as SEO Optimized Images, is the simplest way to add Image-Alt-Text to your images. You can also check the list of features of your current plugins to see if they support Image-Alt-Text.
7. Make use of External Links
When you link to pages on your own website, you give yourself authority. When you externally link to your sources or other pieces of content that you believe your visitors should read or experience, you are also assisting those websites in gaining authority, or “link juice.” So, while external linking is beneficial to your own SEO, it also benefits the SEO of the pages you mention on your website.
To read our blog on “How To create images in WordPress using AI,” click here