Gucci, the Italian luxury brand, will begin taking cryptocurrency payments at certain of its American outlets.
Customers will be able to pay using Bitcoin, Ethereum, and Litecoin, among other cryptocurrencies.
The service will be available later this month at several of the company’s major locations, including Rodeo Drive in Los Angeles and Wooster Street in New York.
Gucci, which is owned by Kering in France, has become the latest company to accept virtual currency.
Shiba Inu and Dogecoin, a so-called “meme” cryptocurrency that was founded as a joke, will also be accepted, according to the company.
Customers who pay with cryptocurrencies at stores will receive an email with a QR code to use with a digital asset wallet, which is a mobile financial transaction software.
QR codes, or rapid response codes, are black and white squares that can be read by mobile phones and have been increasingly popular since the outbreak began.
The policy will be implemented in all of the brand’s North American locations in the near future, according to the company.
The statement by such a well-known company is yet another step toward mainstream businesses accepting cryptocurrency.
Gucci is the most recent high-profile brand to declare that it will accept bitcoin payments.
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