Dubai, 13 January 2025 – At the forefront of enterprise physical security, Genetec Inc. is set to present its cutting-edge solutions at Intersec 2025, demonstrating how the integration of cloud technology and artificial intelligence (AI) is transforming the physical security landscape in the Middle East and North Africa (MENA).
Market Growth and AI Integration
The MENA physical security market is projected to escalate to USD 3.0 billion by 2028, expanding at a compound annual growth rate (CAGR) of over 7%. This growth is primarily fueled by the region’s swift infrastructural developments and an augmented demand for sophisticated AI-driven technologies. A key finding from the Genetec State of Physical Security Report 2025 reveals a significant trend: 46% of end users are planning to adopt AI-powered features in 2025, a notable rise from just 14% in the previous year. These statistics underscore a regional shift towards AI solutions to streamline operations, boost threat detection capabilities, and automate mundane tasks.
Key Highlights at Intersec 2025
Scheduled for 14 – 16 January, Intersec 2025 will provide a platform for industry stakeholders to delve into these trends:
| Feature | Description | Purpose |
| Security Center 5.12 | SIRA-approved platform enhancing facility management with advanced mapping features and robust authentication mechanisms. | Enhance management of large-scale facilities |
| Security Center SaaS | Unified software solution that integrates access control, video management, and intrusion monitoring. | Provide a scalable and unified security management service |
| Cloudlink™ 110 | Device designed to facilitate smooth transitions to cloud-based operations. | Ease the transition to cloud-based security solutions |
| Operations Center | Innovative work management solution designed to revolutionize collaboration and management of physical security teams. | Improve collaboration and operational efficiency among security teams |
New Releases and Expansions
Further, Genetec will introduce its Security Center SaaS at the event. This scalable, unified software as a service solution merges access control, video management, and intrusion monitoring. The showcase will also feature Cloudlink™ 110, a device designed to facilitate a seamless transition to cloud-based frameworks, and Genetec™ Operations Center, a pioneering work management solution aimed at revolutionizing how physical security teams collaborate and manage operations.
Another significant announcement at Intersec 2025 will be the expansion of the Axis Powered by Genetec product line. This includes the introduction of new 4 and 8 door controllers, which integrate Axis hardware with Genetec’s access control software, simplifying installation and maintenance. These controllers are particularly suited for centralized installations but are versatile enough for wall mounting in space-limited settings. The expansion aims to cater to a wider range of deployment needs, from cloud and hybrid to on-premises setups.
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Closing Remarks
Firas Jadalla, Regional Director – Middle East, Turkey & Africa at Genetec, expressed his enthusiasm for the upcoming event: “Intersec is the ideal venue to demonstrate how Genetec continues to drive innovation in physical security across the region. With the market poised for growth, we are committed to delivering solutions that not only meet current demands but are also future-ready to enhance safety, efficiency, and resilience of organizations.”
Attendees of Intersec 2025 can visit Genetec at stand S1D16 to discover more about their offerings and the impact of their innovations on regional security practices. For further insights into the evolving landscape of physical security, the full 2025 Genetec State of Physical Security Report is available for download.
