Samsung has broken records left and right with its unboxing event for the Galaxy S22 series. During the unboxing of the Galaxy S22 Ultra at the #EpicUnboxing event on March 5th, 1820 pre-booked participants from 17 different countries tuned in to unbox the smartphone at the same time. A new Guinness World Record was set with the simultaneous unboxing.
With 100,000 pre-orders, the Galaxy S22 series became Samsung’s most pre-booked device in just 72 hours.
As a thank you for attending the event, the company also sent out limited-edition boxes to its customers. The boxes not only contained a Galaxy Watch4, but also Galaxy Buds2.
In addition, customers in India received a thank you note in the box. The Galaxy S22 series is set to be released globally on March 11th.
Aditya Babbar, Senior Director at Samsung, commented, “It is indeed a big day for us and I’m extremely proud to be a part of the team which managed this record breaking event across 17 cities. I am thankful to all our consumers and epic fans who came together to makes this a truly historic day for Samsung.
With #EpicUnboxing we have officially entered the Guinness World Record and we are delighted that we could celebrate this epic achievement with our fans.”
To read our blog on “Samsung obtains a patent for a phone with an L-shaped display,” click here.
