Etisalat has been named the world’s powerful telecom brand by Brand Finance, the world’s premier brand valuation authority, and is the first in the Middle East and Africa (MEA) area to get this honor.
Etisalat preserved its AAA brand grade as well as its position in MEA as the powerful telecom brand across all categories and the most valuable brand portfolio, with a telecom portfolio worth well over US$ 12.5 billion.
Eng. Hatem Dowidar, CEO, Etisalat Group, said, “To be recognized as the world’s powerful telecom brand and as the most valuable telecom brand portfolio in MEA underline the success of our strategic initiatives to build a robust telecom infrastructure that creates added value for our customers wherever we serve.
With our relentless focus on being customer-centric, we continue to push our horizons by investing in next generation technology that enhance our service offering and help shape the digital future.”
Furthermore, he added, “In this digital-first era, our focus is to be agile to meet the evolving requirements of our customers and deliver relevant and flexible services. Since our inception in 1976, we have been led by a vision to create a world-class telecom infrastructure that is central to economic progress.”
Eng. Hatem Dowidar was also named to Brand Finance’s Global Elite List of Brand Guardians, jumping four places from last year’s rating. This award honors the ground-breaking initiatives he has implemented since joining Etisalat in September 2015, which have played a critical role in the company’s growth.
Following the COVID-19 epidemic, he assumed the job of Group CEO in 2020 and guided the company’s expansion through the rapidly changing telecom and technology market. His effective brand stewardship laid the groundwork for Etisalat’s improved brand perception and staff engagement.
David Haigh, Chairman, and CEO, Brand Finance, said:, “Guided by the vision to ‘drive the digital future to empower societies’, Etisalat is the world’s powerful telecom brand of 2022, as well as retaining its status as the strongest brand in the Middle East and Africa for the second consecutive year.
Etisalat’s brand focuses on togetherness and plays its part by providing a first-class telecoms infrastructure across its footprint. Exceptional rollout of 5G technology has also meant that the Etisalat Group’s portfolio of brands is the most valuable amongst telecoms organizations in the Middle East.”
To read our blog on “Now get 5G connectivity at Dubai Etisalat Metro Station,” click here.
