Facebook is still one of the most downloaded apps on the App Store despite being beyond its prime. According to Apptopia statistics, people downloaded the Facebook app more than 416 million times in 2021 across all devices.
Facebook’s figures are nonetheless impressive for a website that launched in 2004, even though they may not compare to TikTok’s staggering 656 million downloads.
There is a higher emphasis on security for millions of individuals due to the high quantity of downloads. Apple is the firm that, if anybody, is in the know when it comes to consumer privacy.
Apple has always placed a high priority on safeguarding customers’ data, as demonstrated, in particular, by the game-changing privacy upgrade the company delivered in 2021.
Users being able to choose not to have their activity recorded across applications is one significant shift brought about by this privacy movement. Companies like Meta, which exploited consumer data for targeted advertising, were severely harmed by this approach. According to Lotame, Meta might lose $12.8 billion as a result of these changes alone in 2022.
In order to discover a means to once again access user information, Meta made the decision to hunt for a security flaw. Its idea was to launch an integrated browser within the app itself rather than opening Safari whenever users clicked links.
The business assumed that doing this would get beyond Apple’s stringent privacy limitations and let io track whatever it wanted.
According to the plaintiffs, this circumvention goes against Apple’s privacy policies. Even worse, the lawsuit asserts that the workaround may go against local, state, and federal laws, such as the Wiretap Act.
To read our blog on “Apple has released the eighth beta of iOS 16 ahead,” click here.