Atlas Honda Limited (ATLH), a Pakistani motorcycle manufacturer, expects its exports to total around $25 million in fiscal year, MY2024, which runs from April 1 to March 31. This increase in export revenue is due to a recent export order worth $25 million received by the company.
Atlas Honda’s fiscal year 24
Recognizing changing global demand, ATLH’s management discussed a switch from motorcycles to scooters and identified two potential export destinations to investigate further.
Despite this shift, the company is still bullish on domestic sales, having sold 1.1 million units in the previous fiscal year, MY23. They anticipate maintaining comparable sales volumes in the current fiscal year, MY24.
While demand from rural and remittance customers remains stable in the domestic market, the company faces challenges with urban demand due to inflationary pressures influencing consumer behavior.
Nonetheless, ATLH has successfully increased its production capacity to up to 1.5 million units per year, ensuring that they are well-prepared to meet both domestic and export demands.
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