On Tuesday, Advanced Micro Devices (AMD) unveiled a new series of semiconductors for artificial intelligence-enabled business laptops and desktops, as the chipmaker seeks to increase its share of the lucrative “AI PC” market.
These chips are expected to be available in platforms from HP (HPQ.N) and Lenovo beginning in the second quarter of 2024, according to an AMD press release.
AI-enabled PCs
AI-enabled PCs can run large-language models and AI-powered apps directly on the device, rather than in the cloud.
AMD stated that its latest Ryzen PRO 8040 Series was designed for “business laptops and mobile workstations,” whereas the AMD Ryzen PRO 8000 Series was a desktop processor for business users.
Its shares rose more than 2% in early trading.
Experts believe that the introduction of AI PCs will spur a recovery in the PC market, as consumers seek to upgrade their systems with the new capabilities.
The introduction of generative AI technology has resulted in unprecedented demand for advanced semiconductors capable of developing and running complex AI programmes.
In the AI PC market, AMD faces stiff competition from Intel and AI chip pioneer Nvidia, which is regarded as a graphics processing unit (GPU) leader.
AMD introduced the Ryzen 8000G Series of desktop chips in January, with a focus on the heavy workloads associated with AI-based tasks.
On the same day, Nvidia unveiled its own AI PC chips – the “GeForce RTX SUPER” desktop GPUs – saying Acer, ASUS, Dell Technologies (DELL.N), opens new tab, HP, Lenovo, and Samsung (005930.KS), opens new tab will release AI laptops featuring its technology.
Intel also said in January it expects to “ship approximately 40 million AI PCs in 2024 alone”.
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