inDrive Dragons of Pakistan 2026 results are in, and the global ride-hailing platform has walked away with four awards. The company won for its creative marketing, social media work, and a public mural project in Karachi. This is a big win for a tech platform that serves millions of Pakistani commuters every day.
What Are the Dragons of Pakistan Awards?
The Dragons of Pakistan is one of the country’s top awards for creative and marketing work. Brands compete to show the best campaigns from the past year. Winning here means your work stood out in a very competitive market.
inDrive Dragons of Pakistan: All Four Awards Explained
inDrive won two awards for its campaign called “When Nani Calls You, You Find a Way.” This campaign got a Black Dragon in Brand Trials or Sales Generation. It also got a Bronze Dragon in Marketing Discipline. The campaign mixed a relatable local story with smart marketing to drive real business results.
The company also received a Bronze Dragon in Social Media. inDrive changed how it used social media. Instead of just posting ads for rides, it told the stories of its drivers. The brand made a series of 21 short episodes. These episodes got more than 64.1 million views in total. That is a huge number for any brand in Pakistan.
The People of inDrive Mural in Karachi
The fourth award was a Black Dragon for Creative Excellence in the Mural category. This was for a project called “People of inDrive.” The brand picked five Pakistanis whose choices had made a positive difference in their communities. inDrive then painted a large mural of these people on a busy wall in Karachi.
Wall art has a long tradition in Pakistani culture. People use walls to share messages, celebrate heroes, and tell stories. inDrive used this tradition in a modern way. The campaign also used content creators and earned media to spread the message online. The result was more than 1.5 million combined reach and story views, and over 41,000 engagements.
The campaign was built around the message: “Change Begins With The Courage To Choose.”
What inDrive Pakistan’s Country Manager Said
Awais Saeed, Country Manager of inDrive Pakistan, spoke about the wins. He said: “These recognitions reflect our approach to creating work that is rooted in local culture and built around ideas that people can connect with. We look forward to building on this momentum with work that continues to make a meaningful impact in Pakistan.”
About inDrive: A Quick Look
inDrive is a global mobility and delivery app. It has been downloaded over 400 million times around the world. It is the second most downloaded ride-hailing app globally. In Pakistan, inDrive lets passengers and drivers agree on a fare together. This is different from fixed-price apps.
Besides ride-hailing, inDrive also offers intercity travel, delivery, and financial services. The company runs in over 1,200 cities across 48 countries. In 2023, it launched a venture and investment arm called New Ventures.
Why This Matters for Pakistan’s Tech and Startup Scene
inDrive Dragons of Pakistan wins show that global tech platforms are investing seriously in Pakistan. They are not just running generic ads. They are making campaigns that speak to local people in local ways. The mural project, the driver stories, the Nani campaign, all of these feel very Pakistani.
This also shows that the ride-hailing market in Pakistan is growing fast. Companies like inDrive are spending more on brand building here. That means more competition, more choices for users, and more creative work for the local industry.
For everyday Pakistanis who use ride-hailing apps, this kind of local focus is a good sign. It means these companies understand Pakistani culture and want to be part of it, not just sell to it.
