Amazon Prime Day event hit record sales this year. U.S. shoppers spent $14.2 billion on July 16 and 17. This is an 11% increase from last year’s $12.7 billion.
Shoppers spent $7.2 billion on the first day of Prime Day 2024. This is an 11.2% increase from last year. On the second day, sales grew 10.4%, reaching $7 billion. Amazon did not share its own numbers. But Amazon said the sales were record-breaking.
Doug Herrington, CEO of Worldwide Amazon Stores, praised the event. “Prime Day 2024 was a huge success,” he said. “Thanks to millions of Prime members. And thanks to our employees, delivery partners, and sellers.”
Adobe’s report showed more people shopped on phones this year. Phone shopping went up by 18%. Phones made up 49.3% of all orders. Amazon’s Rufus AI assistant helped many customers.
Numerator, an analytics site, shared more details. The average order value was $57.97. In the last two years, average orders were $56.64 and $53.14.
Adobe said electronics and furniture sold well. Back-to-school shopping also saw high growth. “Electronics, apparel, and furniture make up nearly half of e-commerce spending,” said Vivek Pandya, lead analyst at Adobe Digital Insights. “Prime Day drove big sales in these categories.”
People used “buy now, pay later” (BNPL) for many orders. BNPL orders were worth $1.08 billion, 7.6% of sales.
Adobe’s report predicted total consumer spending in July. It said spending would reach $84.4 billion, up 8.2% from 2023.
To read our blog on “Amazon expands into European 5G networks,” click here
