According to reports, Amazon will resume its $100 million per year plan. Apple, a major advertiser on the platform, has already resumed its advertising.
Previously, Musk stated in a series of tweets that Apple had reduced its Twitter advertising and threatened to remove the app from Apple’s AppStore.
Elon Musk announced that Apple Inc. has “fully resumed” advertising on Twitter Inc., further de-escalating a brewing conflict between two of the world’s most powerful tech companies.
Later, the CEOs of both companies met and worked out their differences. However, no official statements have been issued by both the companies.
Twitter has struggled to maintain profits since Musk’s takeover, as ad revenue has plummeted, forcing the company to lay off thousands of employees.
Twitter’s ad revenue had been rapidly declining since Elon Musk’s chaotic £36 billion takeover, but the CEO appeared to confirm in a tweet that some companies had returned.
According to source, citing a tweet from the tech blog Platformer, Amazon will invest approximately $100 million (£81.3 million) per year in the platform, which is now owned by Elon Musk.
A Platformer reporter tweeted that the company’s return is contingent on some “security tweaks” to Twitter’s advertising platform. According to Bloomberg, Twitter CEO Mr. Musk has stated that Apple Inc has resumed full advertising.
Mr. Musk fired half of Twitter’s 8,000-person workforce soon after taking over, and he fired its top executives even faster.
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