Xiaomi smartphone took the third spot on the global leaderboard, selling 47.1 million handsets in the third quarter
Chinese smartphone maker Xiaomi Corp grabbed market share in China and Europe in the September quarter. Xiaomi Corp got the advantage of US sanction on Huawei Technologies.
Xiaomi took the third spot on the global leaderboard. It sold 47.1 million handsets in the third quarter. According to market research firm Canalys. Xiaomi Corp got a 45% surge from a year earlier.
n China, Xiaomi was the only brand that recorded growth, according to Counterpoint, with sales up 8% year-on-year. The overall Chinese smartphone market continued to shrink, with shipments falling 14%.
“Xiaomi executed with aggression to seize shipments from Huawei,” Canalys analyst Mo Jia said in a note on Friday. In Europe, Huawei’s shipments slumped by a quarter while Xiaomi’s jumped 88%, he said.
“Xiaomi took a risk setting high production targets, but this move paid off when it was able to fill channels in Q3 with high-volume devices, such as the Redmi 9 series.
The global smartphone market contracted 1% year-on-year in July-September with shipments down to 348 million units but rose 22% from the pandemic-pummeled second quarter.
Samsung regained the top spot, helped by sales in India, where Chinese brands suffered due to political tensions.