The Consumer Electronics Show (CES) is regarded as one of the world’s largest technology exhibitions. This year’s CES is highlighting technology that has the potential to solve some of the world’s most pressing problems.
The “most influential tech event in the world.” That’s how the Consumer Electronics Show (CES) describes itself.
From January 5-8, the annual three-day event showcasing new trends and developments in the world of consumer technology will be held in the US city of Las Vegas. CES events take place at a variety of locations throughout the city, which is known for its casinos and gambling.
A Look at Solution-Focused Technology
While the CES has traditionally featured a variety of emerging technologies, the Consumer Technology Association (CTA), which organizes the event, says that this year’s show will focus on technologies that could help solve the world’s biggest challenges.
They include environmentally friendly technology such as robots that dive into pipes to look for leaks.
“Globally about 30 billion cubic meters of clean water are lost due to leaks each year,” said Steve Koenig, vice president of research at the CTA, at a press event. Solutions like this may help find and fix leaks more quickly, according to Koenig.
This year’s hot topic is enterprise technology, or technology that aims to make businesses run more efficiently. The most notable innovations are those that allow humans to collaborate with robots.
The Cray X, a robotic wearable made by German Bionic, is one example, according to Koenig.
It is intended to replace the velcro backstrap used by warehouse workers to protect themselves while lifting heavy objects.
The Cray X robotic exoskeleton is designed to give workers an extra boost as they lift, reducing fatigue and injury.
This year, the metaverse is also getting a lot of attention. Meta (formerly Facebook) popularized the term most recently in 2021. While it is not yet a reality, it is envisioned as an immersive virtual world.
However, this year’s metaverse is “beyond virtual reality,” according to Koenig. As a new innovation in the space, he highlighted wearable headsets that integrate scents that pair with visuals.
According to Koenig, this provides the user with a greater sense of immersion. This year’s CES attendees will be able to see and test these devices on the showroom floor.
Consumer Technology that is Effective
Visitors will be able to explore new wearable devices and next-generation video games in addition to gadgets that focus on the show’s new impact-driven target areas. This year’s event features many top tech companies, but Tesla and Apple are notable absentees.
In their absence, companies such as Dell, LG, and Volkswagen of Germany are hoping to capitalise on the event by introducing new products that will challenge the two companies’ dominance in the electric vehicle and personal device markets.
Large and Growing Tech Companies’ Products
Large corporations such as BMW, Samsung, and Google have created large dedicated spaces for their newest products at the CES.
However, growing tech-focused businesses are also present. They see the show as a chance to strengthen relationships with local customers while also connecting with international customers.
“We like to showcase our entire roadmap for the rest of the year so that retailers and other partners can plan out what’s coming and where we are going,” Chuck Akins told DW.
He is the vice president of sales and marketing for J5create, a technology firm that manufactures electronic devices for everyday consumers. This year marks the 56th anniversary of the first Consumer Technology Show.
Over 3200 exhibitors from 173 countries are expected to show attendees eager to experience the future of technology traditional and non-traditional gadgets.
To read our blog on “P@SHA sent member companies as delegates in CES 2023,” click here