According to a news release from Twitter, Blue for Business is a subscription aimed at businesses who wish to “verify & identify themselves on Twitter.” The programme will enable businesses to link their primary accounts with their employees, making it simpler for them to demonstrate that their employees actually work for someone.
With “a limited number of firms,” which the company describes as include its own employees, it is now testing the service. Twitter’s director of product management, Esther Crawford, has a little bird badge next to her blue checkmark. This demonstrates that she is an organisation employee.
She’s introducing Blue for Business in this tweet. Some of the workers of venture capital firm Craft Ventures are listed as affiliates.
So yet, Twitter hasn’t provided much specifics about the service. Blue for Business’s price, who qualifies, and how it will confirm that a company has an account are all unknowns.
More companies will be able to subscribe starting in the next year, according to the company’s press statement. Twitter does note that not all platforms may provide Blue for Business capabilities. They “may vary from time to time.” Some of the features started to show prior to the announcement.
In order to monetize its Twitter Blue service, Twitter plans to add what is effectively a business tier. Movie stars will have logos next to their names, sports teams will join with their athletes, and journalists will receive badges identifying them as employees of certain media outlets are just a few examples of the potential for Blue for Business.
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