The Pakistan Software Export Board (PSEB) has begun developing a Technology Marketing Export Program Framework in order to boost IT and ITeS exports and meet the $10 billion exports target set for the next five years.
A feasibility study will be conducted as part of this project, which will recognize export locations and provide a route map for expanding IT exports and cooperation of Pakistani IT/ITeS firms in major international IT events.
A number of program components would be included in the framework, such as media campaigns, targeted events, trade shows, and so on.
The study would also look into the planning and cost of the program’s various components, as well as the program’s duration, implementation plan, and action plan method for the top 10 export countries of destination.
The study will provide a marketing and branding strategy for boosting IT/ITeS exports to $10 billion over the next five years.
It will recommend the creation of country-specific public relations, branding, and marketing campaigns to target the top seven IT/ITeS export destination countries, as well as three potential /emerging markets.
In collaboration with the PSEB, the feasibility study will create a 360-degree country branding and marketing campaign.
It would also create at least two hallmark tech events in Pakistan to promote the local sector on par with other regional trade exhibitions such as GITEX, MWC, ITW, and CommunicAsia in terms of scale and competition.
According to PSEB, the study’s main goal is to conduct extensive international market research and analysis, as well as research and analysis of trade data, demand, and supply of IT and ITeS products and services, as well as features of foreign markets, including niche market identification.
The study will include a competitor analysis, relevant policies, and marketing plans, as well as an action plan for the Pakistani IT/ITeS industry to compete in the international market.
It will devise an IT/ITeS strategy that will include a series of comprehensive initiatives aimed at enhancing the country’s image and the IT/ITeS industry in Pakistan, as well as introducing new geographical and sectoral markets.
According to PSEB, the study would examine India’s, Philippines’, Vietnam’s, and other nations’ policies on ease of doing business and make recommendations for improvements in Pakistan’s policies and regulations.
It will be useful in identifying and engaging the Pakistani Diaspora, particularly those working in Silicon Valley, in order to create business contacts and prospective investments in start-ups.
Until June 30th, the Pakistan Software Export Board (PSEB) is accepting bids for the Technology Marketing Export Program.
The study is estimated to take 6 months to complete, according to PSEB. The applicant firm is urged, however, to offer a shorter research length without sacrificing the quality of the deliverables. The PSDP has received Rs. 80 million for this research.
To read our blog on “PSEB and P@SHA launch Pakistan’s first free IT Boot Camp,” click here.
