The world of web development is becoming more democratized (and more creative) thanks to advancements in “headless” systems that offer more flexibility in how a site can look and function – an API-based middle ground between using rigid templates and building and maintaining each component of a website’s technology stack from the ground up.
Due to some substantial client wins, one of the businesses providing headless solutions primarily for content management is announcing a large fundraising round today.
Storyblok is an Austrian startup that has developed a stand-alone content management system (CMS) for managing material on websites, applications, and other digital interfaces for education, commerce, gaming, and other sorts of publishers.
It has secured $47 million, which it will utilise to continue extending the capabilities of its CMS platform. 74,000 other organisations, including Netflix, Adidas, T-Mobile, Happy Socks, and Deliveroo, have utilised the company’s tools to develop 120,000 new projects, including as website content that requires frequent updates, side quests in games, advertising features in apps, and more.
Mubadala Capital and HV Capital are leading Series B, with participation from 3VC and firstminute capital. Mubadala previously raised $8.5 million in a Series A round in February 2021. To date, Storyblok has raised $58 million and does not reveal its valuation.
There are several headless CMS providers competing with Storyblok today (companies like Contentful, Prismic, Contentstack, Strapi, and many more), but CEO and co-founder Dominik Angerer believes his firm represents a new generation of online innovation.
Years ago, firms like WordPress, Squarespace, and Wix pioneered the way consumers could construct websites using a dynamic choice of templates.
More recently, a new generation of entrepreneurs has developed a new, more flexible method to constructing websites by employing APIs to connect complicated technological processes (the phrase “headless” was invented by the inventor of Commercetools, as its name implies).
He first used the concept to create e-commerce websites). However, this remained a source of frustration for the business as a whole: Headless may have eliminated the need to construct the highly technical and complicated back-end components for managing payments and databases, but not the technical parts of building or populating the front-end of sites.
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