Google’s search algorithm is very important. It decides if websites live or die on the internet. It shapes online content. We don’t know exactly how Google ranks websites. Journalists, researchers, and SEO experts are figuring it out. A big leak now shows how Google’s search system really works. It’s a huge leak with thousands of pages of secret documents.
The leak makes us question if Google has been honest about its search practices. Google has not answered questions about the documents yet.
Rand Fishkin, an SEO expert with over 10 years of experience, got 2,500 pages of Google documents.
A secret source gave him these documents. The goal was to show the lies Google talks about its search algorithm.
Fishkin says these documents explain Google’s search API very clearly.
The leak doesn’t prove Google uses the exact data and signals for search rankings. But it shows what kind of data Google collects from websites and users.
This helps SEO experts understand what Google cares about.
The leaked documents show that Google reps have given different information about how Search works.
SEO expert Mike King said, “‘Lied’ is harsh, but it’s the only accurate word to use here.” He thinks Google’s reps are protecting their secrets but also hurting marketing, tech, and journalism people.
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