An independent graphic artist has accused Peshawar Zalmi of stealing a design for their goods in the Pakistan Super League (PSL).
Zalmi, by far the most well-known brand in PSL, has always been at the forefront of product marketing and promotion. They are well-known for their innovative marketing techniques, which include a separate product store with apparel, perfumes, and technology.
Zalmi has been utilizing his ‘Markhor’ design on their items without asking for permission, according to artist Ahtisham Ali. Zalmi used Ahtisham’s design without consulting him and has been selling it for over a year, according to Ahtisham.
Ahtisham Ali tweeted today, let’s take a look:
As a result of the outpouring of support for Ahtisham, the tweet has already received over 500 likes and 240 retweets.
The message sparked outrage on Twitter, with many people expressing their support for Ahtisham. While the majority of individuals demanded that Javed Afridi, the owner of Peshawar Zalmi, investigate into the problem, many others were unsurprised by Zalmi’s conduct, claiming that this is a regular practice among Pakistani brands.
Fashion has always been influenced by aesthetic license and inspiration from those who have dared to dream in the past. While inspiration is unaffected by external factors, blatant plagiarism without permission and/or full acknowledgment is neither hidden nor unforgivable in the internet era.
To read our blog on “Apple Sues a Small Firm for “Copying” its Emblem,” click here.
