According to the World Economic Forum‘s most recent report, Pakistan has risen six places in the International Travel and Tourism Development Index (WEF).
The Travel and Tourism Development Index 2021 includes 117 countries.
The index ranks countries based on a set of factors and policies that enable each country’s travel and tourism industry to develop in a sustainable and resilient manner.
Pakistan is ranked 83rd in the international travel and tourism competitive index titled “Rebuilding for a Sustainable and Resilient Future,” up from 89th in the index’s previous edition in 2019.
According to Aftabur Rehman Rana, Managing Director of Pakistan Tourism Development Corporation (PTDC), “Six points increase in the raking of Pakistan on global travel and tourism index is quite a significant progress and now Pakistan is among the countries in the Asia Pacific Region that have improved its ranking the most since 2019.”
He stated that over the last two years, the federal and provincial governments have made significant progress in improving the performance of Pakistan’s tourism sector by taking a variety of measures to improve the infrastructure, business environment, safety and security, health and hygiene, ICT readiness, and socioeconomic resilience and conditions.
“Although we have made good progress but still we need to do a lot to further enhance the performance of tourism sector in Pakistan in coming years which has huge potential to play a key role in the overall socio-economic development of Pakistan,” he added.
In the most recent edition of the index, Japan came out on top. Japan is followed by the United States, Spain, France, Germany, Switzerland, Austria, Singapore, and Italy, all of which are among the top ten countries in terms of travel and tourism development.
To read our blog on “South Sudan celebrates its National Day at Expo 2020 Dubai with strong focus on agriculture and tourism,” click here.
