Proton is expanding its international footprint, with Pakistan being its largest export market. According to popular Malaysian news outlet Paul Tan, the automaker exported 5,028 units to international markets in November 2022, with 2,610 going to Pakistan.
Other export markets included South Africa and Brunei. According to Proton’s official statement, the Saga remains the most popular export model, with the X70 nearly doubling its sales volume to take second place and the X50’s sales tripling to take third place.
Proton’s director of international sales, Steven Xu, stated:
“Proton’s export volume continues to grow aggressively as we enter more new markets and establish a mixture of CBU and CKD strategies depending on market conditions. Export sales are one of the pillars for our sales growth and as such, we will strive to continue to grow aggressively over the coming years and bolster our position as the leading exporter of vehicles for Malaysia.”
While Proton has a massive market share in Malaysia, it still has a long way to go in terms of popularity in Pakistan. According to recent market reports, the Malaysian automaker is on its way.
In October 2022, Al-Haj Automotive achieved an impressive milestone by selling over 500 X70 units. According to Autojournal.pk, this is the highest sales figure since the SUV’s introduction in Pakistan.
The last two years have been difficult for Al-Haj Proton, particularly due to lengthy delivery delays caused by COVID-19-induced logistical challenges. Despite Pakistan’s ongoing economic turmoil, the recent increase in sales is indicative of Al-Haj Automotive’s rise to prominence.
To read our blog on “Proton to introduce a competitor to Honda Civic and Toyota Corolla in Malaysia ,” click here.
