After acquiring a majority position in Lengow a little more than a year ago, private equity company Marlin Fairness Companions is extending its product offering with the purchase of Netrivals. The transaction’s financial terms have not been revealed.
Lengow is a software-as-a-service company that specialises in e-commerce automation. For example, the company will assist its customers in simultaneously listing their products on many e-commerce sites.
To begin, Lengow prospects must first import their data stream into the platform. Shopify, Magento, WooCommerce, and other popular e-commerce backends are supported by the firm. After that, Lengow allows you to tidy up and format the catalogue.
Following that, customers choose where they want their items to be published. Lengow may be used to drive information into rate comparison websites and affiliate systems, in addition to online markets. The items may also be used for social media and retargeting marketing.
Lengow serves as the backbone of your earnings strategy after everything is in place. Variations are reflected across several channels when you modify your catalogue.
You can recreate when you are momentarily out of stock across all platforms for products that are difficult to retail shop.
Even when it comes to running your business, Lengow makes things easier by allowing you to centralise all of your orders.
From a single interface, you can place marketplace orders, track offers, cancel purchases, and issue refunds. You may also utilise the software to automate specific processes, such as changing prices in response to competition.
Netrivals is a firm based in Barcelona that specialises in value and market information.
The tool allows you to watch the prices of your competitors over time on multiple e-commerce platforms. It now monitors 1 billion products from 32,000 vendors.
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