Mercedes-Benz unveiled the much-anticipated Concept CLA Class at the IAA Mobility 2023 event.
Concept CLA Class
This ground-breaking car provides a preview of the upcoming portfolio, demonstrating the brand’s commitment to innovation in the electric and digital eras.
The Concept CLA Class is built on the ground-breaking Mercedes-Benz Modular Architecture (MMA) platform and features an exterior that embodies iconic design and great performance.
MMA platform
Inside, it provides a customer-centric experience that is tailored to the needs of an electric and digital future.
One of the most impressive parts of this concept is its technological capability.
Which is based on the MMA platform and has a next-generation electric-drive system with a WLTP-targeted range of over 750 kilometres (466 miles).
Enhancing User Experience with “MB.OS”
The concept introduces the brand-new “MB.OS” operating system, which establishes a new standard for user interfaces and experiences.
The groundbreaking VISION EQXX display inspired the MBUX Superscreen, which provides cutting-edge real-time graphics for an unrivalled user experience.
The Concept CLA Class places a premium on sustainability, with eco-friendly components used throughout its design.
Every element represents a dedication to a greener future, from practically CO2-free steel to sustainably produced leather upholstery and paper-based trim.
A New Design Language Era
The Concept CLA Class ushers in a new era in Mercedes-Benz design, combining intelligence and emotion to create a compelling attraction.
The play of light represents Mercedes-Benz’s desire to stand out in the constellation of automotive innovation.
Innovative LED lighting improves the proportions of the car, bringing life and functionality to its exterior appearance.
As a lighting theme, the distinctive three-pointed star, Mercedes-Benz’s symbol of progress, takes on an emotive role.
Light strips above the wheel arches and an illuminated glass roof attract spectators from the front to the back. Inside, the classic laurel wreath pattern is reinvented for a sophisticated environment.
A Forward-thinking Exterior
The dynamic front end of the Concept CLA Class incorporates a shark-nose shape and an illuminated “grille” panel, which acts as a canvas for the mesmerising animated star pattern and the trademark lighted Mercedes-Benz star.
Light bands wrap around the front and back of the headlight clusters, providing depth and texture. When not lighted, these bands composed of novel materials have a mirrored chrome appearance.
A variety of day and night lighting conditions heighten the impression of emotion and dynamic.
The athletic shoulders, flared wheel arches, and wide track emphasise the car’s dynamic proportions and give it a strong attitude.
To read our blog on “Mercedes-Benz unveils the all-new AMG GT Coupé,” click here
