ISLAMABAD – March 21, 2025: Tamasha, Pakistan’s leading digital entertainment platform by Jazz, has set new benchmarks in cricket streaming during the ICC Champions Trophy 2025, achieving a historic milestone. With an unprecedented 22.3 million monthly active users (MAUs), the platform has reinforced its position as the premier hub for live sports and premium digital entertainment in the country.
Redefining Cricket Viewing in Pakistan
Tamasha transformed the way Pakistanis watched cricket by delivering an immersive and interactive viewing experience. The platform recorded a peak of 10.1 million daily active users (DAUs), ensuring seamless access to every thrilling moment of the tournament. Enhanced features like live chats and gaming attracted a highly engaged audience, making the experience more dynamic and interactive.
Leadership Perspective
Aamer Ejaz, President of Digital Platforms at Jazz, commented on this achievement:
“Tamasha is redefining how Pakistan experiences live sports, making cricket more immersive and accessible than ever. The overwhelming engagement during the ICC Champions Trophy 2025 reflects our commitment to innovation and user experience. And not just sports, our users can access more than 90 Live TV channels, trending movies and shows, and short-form content.”
Also Read: Jazz’s Tamasha to Stream ICC Champions Trophy 2025 Live in Pakistan
Commercial Impact and Brand Engagement
Beyond streaming, Tamasha’s success during the tournament fueled significant commercial impact. The platform has become the preferred advertising choice for brands, leveraging its growing reach and engagement. Key highlights include:
- Over 1,200 minutes of ad airtime delivered.
- 217 million ad impressions generated.
- 7 million organic click-throughs on Google Search in just 28 days.
- Maintained the No.1 ranking on both Google Play Store and Apple App Store throughout the tournament.
Inclusivity and Demographic Reach
Tamasha’s widespread adoption highlighted its growing inclusivity, with:
- 66% male and 34% female users.
- A near-equal urban-rural split of 52% urban and 48% rural users.
The 34% female engagement and 48% rural participation reflect the platform’s expanding reach across diverse demographics, making it a truly national digital entertainment hub.
Continued Growth and Evolution
Tamasha’s rapid evolution continues to solidify its position as Pakistan’s premier digital entertainment platform. In 2024 alone, the platform:
- Delivered 12.5 billion minutes of content.
- Hosted 250 days of live action.
- Expanded its on-demand library to over 3,900 hours.
A single match during the tournament attracted a record 9 million viewers, driving a 70% year-on-year growth. This trajectory underscores Tamasha’s commitment to innovation and its path toward even greater milestones in the future.
