Toyota has once again topped Interbrand’s list of the world’s most valuable automotive brands, with a brand value of US$59.757 billion.
The figure represents a 10% increase in brand value over the previous year, propelling Toyota to sixth place in the overall Top 100 Best Global Brands, up from seventh last year.
After a 10% increase in brand value to US$56.103 billion in 2022, the Japanese automaker is closely followed by Mercedes-Benz as the second most valuable automotive brand.
Tesla of the United States is in third place, with a 32% increase in brand value – the largest increase and the fastest growing among other automotive brands – at US$48.002 billion.
BMW is in fourth place, down from third last year, despite increasing its brand value by 11% to US$46.331 billion.
Honda is valued at US$22.837 billion, Hyundai at US$17.314 billion, Audi at US$14.976 billion, Volkswagen at US$14.819 billion, Ford at US$14.431 billion, and Porsche at US$13.504 billion rounds out the Top 10 list.
When compared to the 2021 list, Tesla is the only brand that has moved up a spot (from fourth to third place), with the remaining top ten automotive brands remaining unchanged.
Aside from Tesla, Ferrari experienced a 31% increase in brand value, making it the only other automotive brand to experience a 30% increase in brand value.
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