Hyundai’s flagship model, the Santa Fe hybrid SUV, was debuted in Pakistan in October 2023. The Santa Fe, priced at Rs 129.90 lakh for the Smart model.
And Rs 146.99 lac for the top Signature variant, is one of the most expensive domestically built vehicles, yet it has performed admirably despite its higher price.
Santa Fe Hybrid
According to the most recent data given by the Pakistan Automobile Manufacturers Association, Santa Fe sales have topped 1,000 units.
After six months of operation, the sales total stands at 1,008 units, with a monthly average of 168.
The statistic may not appear enticing until you consider the sales of Honda’s HR-V and BR-V.
Which are allegedly geared at mass-market shoppers and are priced nearly half as much as the Santa Fe.
Since the Santa Fe’s introduction in October 2023, Honda has sold only 765 HR-V and BR-V combined, for a poor monthly sales average of 63 odd vehicles.
This suggests that Santa Fe sales are 166% greater than Honda HR-V and BR-V.
Demonstrating how popular Hyundai’s flagship SUV is among Pakistan’s elite and affluent purchasers.
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