The present technique of allowing users to reject cookies is so convoluted that you’ll find it easier to just accept them, but Google is releasing an update to address this issue.
European consumers will soon have the option to reject all cookies stored in their browsers. When you visit the two websites, you will see a new button.
Prior to this modification, you had to click several buttons to reject all cookies at the same time if you wanted to accept them all with a single click.
For breaking existing standards about how tracking cookies should be disclosed to users, the French data protection regulator penalised Google $150 million.
The CNIL conducted an online study of these websites in June 2021 and discovered that, while they provide a button that allows users to accept cookies immediately, they do not provide an equivalent option (button or otherwise) that allows users to refuse the deposit of cookies as readily.
The problem has been resolved by the addition of a new cookie prompt with three alternatives: Accept all, Reject all, and Other options.
According to a Google article, the new banner started appearing on the video sharing site early this month. These buttons will appear if you are logged out of your account or surfing in Incognito mode.
You must go to the data and privacy menu to alter your cookie preferences.
Cookies are tiny files that websites save in your browser to track your activity on the site or to serve you tailored adverts. It might be difficult to understand how to use these trackers.
Other companies on the internet employ more complicated approaches to present cookie alternatives.
Companies utilise so-called “dark-patterns” to make deleting cookies exceedingly difficult, according to NOYB, a non-profit organisation pushing privacy rules in Europe.
According to NOYB, the approaches drive more than 90% of users to click the button, even when only 3% of them wish to accept.
The current adjustment to the search engine should solve this inequality by providing balanced alternatives for people who do not want to be monitored as well as those who want.
In France, the rollout began. The change will take effect in the European Economic Area, the United Kingdom, and Switzerland.
To read our blog on “Call-recording apps are now banned from the Google Play Store” click here.
