TechX Pakistan met Taar founder Naveed Jawed at ChaiCon. We admired their logo design and asked about its concept. Naveed explained the story behind their name. In Pakistan, wires are called “taar.” They chose this unique and catchy name after much thought.
Taar’s story starts with a big goal. Naveed added that, they want to be known worldwide for great tech products. They are more than a brand; they are a local team that loves quality. Their product series also have unique names, like hands-free devices called Aaawaz.
This tech-based company is based in Lahore. They used to brand products for others. Their partners labeled them “Made in China” despite their high quality. So, they started their own brand using Urdu. They use the best Pakistani copper for their wires. This ensures high reliability and great user experience.
What is the Maiin Idea of Taar?
Taar’s main idea is to make products that people love to use. They make charging easy and fun. Taar promises top-notch tech with a money-back guarantee. They make products in Pakistan at great prices. They always look for better ways to help you connect and charge your devices.
Their factory is 2.5 years old, and the brand is 1 year old, and are expanded to South Africa, Dubai, and the UK. They plan to export to the USA. They promote “Made in Pakistan” products. People love their products.
This tech-based company offers a 6-month warranty and a money-back guarantee. They stand out by using pure copper. This enhances the product’s life and worth.
Naveed shared his ChaiCon experience. It was his first time exhibiting his brand. He talked about selling franchises and private labeling. They sell internationally in wholesale. ChaiCon helped them gain many leads.
Naveed had a message for stressed youth. He said quality matters more than price. Consumers remember quality. He advised new business starters to be patient. Success needs time and hard work. There is no overnight success. Plan well and stay committed.
Their motto is “Our country, our economy, our product.” #TaarApnaHai
To read our blog on “The wait is over, OPPO Launches Highly Anticipated Reno6 Series and Two New True Wireless Earphones” click here.
