Islamabad, April 26, 2025 – Daraz Pakistan has announced a strategic partnership with Unity Retail, Pakistan’s leading e-commerce enablement platform, to simplify and digitize logistics operations for major brands across the country. This collaboration marks a significant milestone for Daraz as it begins offering logistics as a service to businesses outside its core marketplace for the first time.
Streamlining Delivery Operations Nationwide
Through this partnership, Daraz and Unity Retail will integrate courier services with modern software systems to streamline the entire delivery process. The solution will be available in Pakistan’s top 80 cities, managing every stage of delivery from pickup and transportation to final drop-off. Additional services will include:
- Cash-on-delivery (COD)
- Returns management
- Faster delivery options powered by Daraz’s advanced logistics systems
Enhanced Efficiency & Customer Experience
Businesses using the service will benefit from improved operational efficiency and real-time visibility into their logistics operations. Customers, meanwhile, will enjoy a more reliable delivery experience, with:
- Clear tracking updates
- Enhanced transparency from order placement to delivery
- Scalable solutions for peak shopping seasons
The service will also include defined service-level agreements (SLAs), performance tracking, and delivery guarantees, ensuring businesses can operate with greater confidence in their fulfilment processes.
Executive Insights
Ahmed Tanveer, Chief Operating Officer, Daraz Pakistan, stated:
“By opening up our logistics network to other brands, we’re making it easier for businesses to grow and serve their customers more effectively. This partnership with Unity Retail allows us to bring the technology, infrastructure, and expertise we have developed over the years to the wider retail ecosystem.”
Mohammed Atif Sami, Founder & CEO, Unity Retail, added:
“The success of e-commerce hinges on one key factor: timely and reliable delivery. It’s not just the last step in the journey, it’s often the only physical touchpoint between a brand and its customer. At Unity Retail, we believe delivery is a core part of the customer experience, and our mission is to help brands deliver on their promises, literally. This partnership with Daraz isn’t just about logistics, it’s about unlocking e-commerce’s true potential across Pakistan. Together, we’re making reliable delivery more accessible than ever, accelerating digital commerce adoption nationwide.”
Strengthening Daraz’s Position as a Logistics Leader
This partnership reinforces Daraz Pakistan’s role not only as an e-commerce leader but also as a technology-driven logistics enabler, helping to shape the future of retail delivery across Pakistan.
