Recently, artificial intelligence has made its way into unexpected locations, and the continuing cola wars have recently gotten an odd element.
Coca-Cola’s New Flavour
Coca-Cola has unveiled a new flavour that was co-created with the assistance of AI technology.
This unique beverage has been termed “the drink from the future,” and it is presently available in both regular and zero-sugar varieties for a limited time.
Cola’s Y3000
Meet Y3000, a futuristic moniker that may conjure you ideas of Skynet and its scary army of Terminators rather than a refreshing beverage. While Coca-Cola has not disclosed specifics about the flavour, early testers describe it as a “raspberry slushy.”
Flavours of the Future
The company did reveal information regarding the creation process. It all started with academics collecting consumer flavour preferences in order to decode what characterises “flavours of the future.”
This dataset was then fed into a unique artificial intelligence system to help shape the flavour profile.
Coca-Cola with help of AI
Coca-Cola also sought the help of AI to create the artwork adorning the Y3000 cans, emulating its finest Secret Invasion-like makeover.
The cans have a vivid, beach-inspired, neon-purple style that mimics graphics made by platforms such as Dall-E or Midjourney. There are also standard-sized bottles available for this AI flavour.
To read our blog on “Coca-Cola supports small shopkeepers as Government opens up the economy,” click here
