The Super App takes us closer to Careem’s purpose of simplifying the lives of people in our region so that they can spend more time on things that matter and on realizing their full potential.
We hope that the Super App will unleash potential and accelerate the digital transformation of our region that will help us appear stronger from this crisis” said Mudassir Sheikha
The Careem company hasn’t shared any details about which markets the new version of the app has been rolled out in but what we’ve been able to learn so far suggests it is life in the United Arab Emirates, Saudi Arabia, Pakistan (at least).
We’ve requested Careem to share details on this.
Careem’s co-founder and CEO, announcing the of the new app on Twitter.
As the company has a different set of services it offers in each one of over 90 cities it operates in, the users are going to see a different home screen when even when the new app is rolled out across all its markets.
A Careem user in Dubai, for example, now sees Car, Hala Taxi, Bike, Food, Delivery, and Shops on their home screen whereas someone in Lahore would see Transport, Delivery, and Recharge.
As Careem Bike, the self-drive bicycle rental services that the company had launched earlier this year (not to be confused with motorbike ride-hailing), is only available in UAE, it would only show as an option for users there.
The launch of this ‘Super App’ comes at a time when the company’s ride-hailing business due to Covid-19 is down by 80 percent and it is not expecting a full recovery before 2021.
The Dubai-headquartered company that was acquired by Uber earlier this year for $3.1 billion also had to lay off 31 percent of its workforce.
In the last month and kill its mass transportation business Careem Bus due to this.
It remains to be seen if Careem will also open its platform to third-party developers, allowing them to build and sell services to Careem users.
