BMW Group unveiled its innovative BMW Vision Neue Klasse concept vehicle at the IAA Mobility 2023 International Motor Show in Munich.
BMW Brand’s Automobiles
This forward-thinking idea emphasises simplicity and elegance in car design and sustainability, providing a glimpse into the future of its core BMW brand’s automobiles.
New BMW Aesthetic Is Sleek and Timeless
The BMW Vision Neue Klasse’s exterior foreshadows the next generation of BMW automobiles.
It has a clear, elegant, and timeless design with muscular wheel arches, a retracted greenhouse, and the characteristic “shark nose” front-end.
The 21-inch aerodynamic wheels pay homage to motorsports, while the exterior paintwork in brilliant “Joyous bright”.
Conveys pleasant and forward-thinking personality. With a higher percentage of secondary raw materials and optimised recycling, sustainability takes centre stage.
Futuristic BMW Experience Through Innovative Interaction
Inside, the BMW Vision Neue Klasse provides a one-of-a-kind digital user experience thanks to the next generation of BMW iDrive.
The use of analogue controls has been reduced, with interaction taking place through the BMW Panoramic Vision, Central Display, and multifunction steering wheel buttons.
For increased convenience, the BMW Intelligent Personal Assistant includes voice control.
BMW Panoramic Vision projects information directly into the driver’s line of sight, allowing the driver and front passenger to have a common user experience.
Carbon Footprint Through Sustainable Innovation
This forward-thinking vehicle exemplifies BMW’s dedication to sustainability.
The Neue Klasse, manufactured at the Debrecen plant with limited use of fossil fuels and enhanced use of eco-friendly materials, leads the way in resource-efficient mobility.
BMW eDrive technology in its sixth iteration improves energy efficiency by providing faster charging and a longer range. These advancements help to increase overall vehicle efficiency by 25%.
BMW Driving Pleasure in a New Era
The BMW Vision Neue Klasse combines electrification, digitalization, and circularity, expressing BMW’s vision for a sustainable future.
This ground-breaking car promises a rich digital experience, zero-emission driving, and a long-term commitment to circular economy concepts.
The BMW Vision Neue Klasse ushers in an exciting new era of BMW driving pleasure, guaranteeing that the renowned brand continues to amaze future generations.
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