Two abbreviations that are frequently used are B2B and B2C. Business-to-business, or B2B, refers to a particular kind of transaction that happens between two businesses.
The term “business-to-consumer” (B2C) refers to a transaction that happens between a company and a single customer.
Although the basic premise of B2B and B2C is the same—a consumer buys something from a business—there are some significant variations between the two strategies that are worth learning about.
The series of decisions a firm or client makes before completing a transaction is known as the “customer journey” or “path to buy,” and it looks different for B2B and B2C enterprises.
Planning your sales, marketing, and customer service strategies without an understanding of what the customer requires before they may purchase from your company is impossible.
To understand the requirements for these businesses TechX Pakistan took NM Traders Manager Mr. Muhammad Shoaib Sangani interview. NM Traders deals in off-lease and 2nd User laptops such as Lenovo ThinkPad, Hp EliteBook & Dell Latitude Series, and Other IT Equipment.
Talking with TechX Pakistan, he stated “We have a business of importing A-grade laptops from UK and USA and sell it to our B2B and B2C clients. In B2B we have corporate clients like software houses, Chartered accounting firms, and many other large organizations. In B2C we have direct customers which use to buy on individual bases like students and small startups which cannot afford expensive laptops so here we provide them best laptops in their budget.”
To watch the full interview, check out this video.
To read our blog on “To improve Pakistan’s B2B supply chain, Ordercall and Oware collaborate,” click here.
