Samsung and Google highlighted AI developments in their recent smartphone announcements, paving the way for Apple to enter this technological trend.
During an earnings call following the publication of Apple’s financial report, CEO Tim Cook hinted about addressing generative AI plans “later this year.”
These AI capabilities are expected to be revealed during the WWDC event in the summer, with the iPhone 16 series to include them by September.
Here is what Tim Cook replied when asked about Apple’s work on generative AI:
In terms of generative AI, which, I’d guess, is your focus, we have a lot of work going on internally as I’ve alluded to before.
Our MO, if you will, has always been to do work and then talk about work and not to get out in front of ourselves.
And so, we’re going to hold that to this as well. But we’ve got some things that we are incredibly excited about that we’ll be talking about later this year.
Hints in the iOS 17.4 code point to the potential integration of AI capabilities with Siri, such as content summary and intelligent responses in Messages, as well as AI advancements in apps like Apple Music, Pages, and Keynote.
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