If it wasn’t already clear, Amazon uses a variety of puzzling techniques to advertise particular products to users.
People have started to realize how problematic Amazon purchasing has gotten lately because of “sponsored products” and goods that Amazon advertises as “highly rated.”
Millions of individuals are either starting, continuing, or finishing their shopping sprees as the holiday season approaches.
With an absurd 1.5 billion goods sent around the 2020 holidays, the e-commerce giant is no stranger to the surge in orders and deliveries around this period.
However, some customers are beginning to have a very different perspective of the Amazon buying experience.
Geoffrey Fowler of The Washington Post published an article last week on the adjustments that Amazon (and other rivals who followed suit) have undergone in recent years.
Prior to now, Amazon’s algorithms relied on product popularity, reviews, and general product quality to determine the results of product searches.
However, circumstances have altered. According to Fowler, businesses might be able to pay their way to the top of the search results page.
Instead of being “sponsored products,” Fowler refers to these items as “shill results.”
He claims that in 2021, Amazon sold $31 billion worth of advertising, ranking third only after Google and Facebook.
Although Patrick Graham, a representative for Amazon, maintains that these advertisements are “useful, informative, and help make shopping a little bit easier,” it appears that they may be having the opposite effect.
Customers are urged by Fowler to take charge in two distinct ways. First, familiarize yourself with how the platform advertises things to you.
These so-called “shill results” are denoted by phrases like “sponsored,” “featured from our brands,” or even logos from unrelated businesses.
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