More than 90% of Instagram users follow a company there, and the site is gradually turning into a preferred resource for consumers and clients to learn more and do research. Making it simple for potential consumers to find your service and for current clients to remain up to date requires that you optimize your company’s Instagram presence.
Open a business account
You may set up your Instagram profile as a business account right now. Alternatively, in the settings section of the “Account” page, you can choose to switch to a professional account.
More pertinent features are included with business accounts, such as call-to-action buttons and a professional insights dashboard.
Include a contact number and hours.
Some clients will look for your hours on a search engine or your website, but they also anticipate seeing that information on Instagram. Put such information in your bio early so that people won’t have to scroll or look for it. Get what you need to say, but keep it brief and simple to read. Make it explicit in your bio, for instance, if you have distinct hours for in-store pickup. It’s a fantastic technique to avoid client misunderstanding.
Put up a FAQ highlight.
Another trustworthy method of conveying important information is by saving Instagram stories to collections of highlights under your bio. Some companies provide clients with helpful FAQs to aid them, particularly if operations have altered in the preceding year. Consider the following while creating a FAQ:
- How to navigate reservations versus walk-ins
- How to order ahead, pick up, shop in-store, or book online
- Delivery options
- The best way to contact you (email, phone, DM)
- COVID vaccination and mask policy
Promote limited time offers and swag
Story highlights are useful for advertising as well as serving as informational tools. Offering seasonal deals, launching a loyalty program, or releasing new merchandise? Customers could find it simple to overlook even one Instagram post mentioning such discounts. They won’t miss it because Instagram story highlights are shown at the top of your feed.
Keep everything up to date
Do not allow inaccurate information to hinder your business. Here are a few easy tests to perform on your account on a frequent basis:
- Does the URL in your bio still apply? Update it for special campaigns outside of your site if you want to, but keep it fresh.
- Have the hours you mentioned changed?
- Your menu items or stated offers have they changed?
- Have you relocated recently?
- Are your contact details the same today?
Indicate each of your locations.
Rarely does it make sense to open separate Instagram profiles for each location where you operate the same business. Instead, take into account particular tale highlights with special components for each of your various businesses and a slide with their precise hours.
Share achievements, kudos, and testimonials
Think about how visitors to your page could first encounter it if they check your account. A smart technique to build credibility is to mention in your profile any achievements or awards you’ve achieved.
To read our blog on “Former PM Imran Khan’s official Instagram account was hacked,” click here
