According to sources, Instagram is testing a new feature that allows users to pin certain posts to their profile above their photo grid.
The new function is now under beta testing and is only available to a small number of users on the platform.
Users with access to the functionality will see a “Pin to your profile” option in the three dot menu next to postings, which they can choose from.
In an email, a Meta spokeswoman said, “We’re testing a new tool that allows people feature posts on their profile.”
Users who wish to highlight their favourite posts that may have been buried farther down in their photo grid may find the ability to pin a specific post to their profile a pleasant tool.
Creators who write frequently but wish to promote a single post might find the functionality handy.
Users may currently pin Stories to their profiles, but this new functionality would broaden this to include posts.
Although you can now highlight a post in a Story and then pin it to your profile, this additional functionality would make the process much simpler.
The tool is similar to Twitter’s “Pin to your profile” feature, which allows you to pin a tweet to the top of your personal feed.
Instagram has been working on this feature for at least a few months, according to reverse engineer Alessandro Paluzzi, who discovered it in January.
The pinned posts test comes around a week after Instagram said that, as part of a modest test, it will remove the “Recent” button from hashtag pages for some users.
When you click on a hashtag, you’ll be led to a page where you can sort through the content that’s been shared with that hashtag into three categories: top, recent, and reels. Some users will now only see the “Top” and “Reels” tabs on hashtag pages as a result of this change.
The adjustment might be viewed as a method for Instagram to promote Reels, its TikTok competitor, while simultaneously focusing on uncovering the most popular postings on the platform.
Instagram is also experimenting with a new tool that will allow users to discover and support social causes directly through hashtags.
You may now support various social movements by searching for certain hashtags linked with them. The new functionality is being rolled out to hashtags related to major causes on Instagram, such as #BlackLivesMatter, #womensrights, and #climatecrisis.
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