Meta has announced it will launch four new “Meta Lab” retail experiences across the United States, timed strategically with the holiday season and the debut of its latest wearable technology. The move comes as the company pushes harder into physical retail, giving customers immersive opportunities to interact directly with products. These pop-ups and expansions signal Meta’s growing ambition to compete with established technology retailers.
New Meta Lab Locations and Dates
| City / Location | Store Type | Size | Opening Date |
| Las Vegas – Wynn Hotel | Pop-Up Store | 560 sq. ft. | October 16, 2025 |
| Los Angeles – Melrose | Expanded Flagship | 20,000+ sq. ft. | October 24, 2025 |
| New York – Fifth Avenue | Pop-Up Store | 5,000 sq. ft. | November 13, 2025 |
| Burlingame, California | Existing Meta Lab | 1,550 sq. ft. |
Already Open (ongoing)
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Las Vegas Welcomes an Exclusive Meta Pop-Up
The first new opening will take place in Las Vegas, where Meta is introducing a 560-square-foot pop-up at the Wynn. Launching on October 16, 2025, the compact space will showcase the company’s latest innovations in a high-traffic luxury setting. Positioned within the vibrant Vegas market, the store will cater to visitors eager for hands-on demonstrations and previews of Meta’s most anticipated wearable technologies.
Los Angeles Flagship Store Expansion Announced
Meta is also upgrading its existing Los Angeles presence with a flagship relaunch. Located on Melrose Avenue, the expanded store will reopen on October 24, 2025, with an impressive 20,000-square-foot space. This enlarged footprint reflects the company’s focus on positioning Los Angeles as a central hub for innovation and engagement. Customers will have access to a wide selection of Meta’s Reality Labs products under one expansive and interactive roof.
New York Pop-Up to Open on Fifth Avenue
Meta will establish a strong East Coast presence with a brand-new retail pop-up in New York City. Scheduled to open on November 13, 2025, the 5,000-square-foot location on Fifth Avenue will cater to the city’s bustling holiday shopping season. Designed to draw in both locals and tourists, the New York Meta Lab will emphasize discovery, allowing customers to test and explore the newest AI-powered wearables.
Burlingame Lab Continues Serving Customers
Alongside these new additions, Meta’s original 1,550-square-foot retail location in Burlingame, California, will remain open. Serving as one of the earliest testbeds for experiential shopping, the Burlingame Meta Lab has provided valuable insights into consumer behavior. The decision to keep it operating demonstrates Meta’s commitment to building consistency in its retail footprint while still experimenting with innovative formats across different American markets.
Interactive Showcases of Cutting-Edge Products
All Meta Lab locations will prioritize interactivity, with dedicated stations for customers to explore the latest Reality Labs hardware. Visitors can try the new Meta Ray-Ban Display, smart glasses featuring a discreet built-in screen. The futuristic Meta Neural Band wrist controller will also be available, offering gesture-based navigation. Additionally, the labs will feature Meta’s Quest 3 and Quest 3S VR headsets, designed for immersive gaming and digital experiences.
Significance of Meta’s Retail Push
Meta’s retail strategy is modeled on experiential shopping, echoing successful approaches seen in iconic Apple stores. After surpassing one million sales of its smart glasses in 2024, the company aims to cement its devices within mainstream markets. These strategically located Meta Labs provide valuable opportunities to build consumer trust, increase hardware sales, and test new product categories, ultimately paving the way for larger-scale retail expansion.
